An experience is a form of knowledge or skill that is acquired in the participation of some event, but how to integrate it into the digital world?
Since 20 years ago, organizations began to worry about delivering personalized products or services, to increase their competitiveness and retain their customers, 2007 with the launch of the iPhone, was a big change in the digital industry, increasing the delivery of personalized digital experiences.
We live in a time where companies have the possibility of knowing our behavior and buying habits practically all the time that we are connected to an internet network, allowing the creation of products or services made for each user from the first approach with the brand, purchase and after-sales service, the pattern where customer service had to be in person was broken, now we can have autonomy in communication, problem-solving, service delivery and many more actions, through an application, server or portal that is available to us 24/7, this allows organizations to standardize their processes through automation, as well as focus their human resources on strategic tasks in decision-making.
Here are 4 key factors to achieve personalization of digital experiences:
- – People
- – Processes
- – Technology
- – Data
Before applying the 4 factors, you must know the audience to which you are directed, know what their needs and expectations are to create a digital action plan, this is where technology is key for execution, it must be used responsibly and strategic to be able to deliver well-being, quality, and optimization of the operations that users require.
The intelligent interaction of these 4 factors is what makes evolution happen, people are the most important factor, since data, processes, and technology help to generate well-being for people, not only customers but also To providers, the personalization of experiences is given collectively for all the people who are involved in the processes.
At MBGE, we help our clients to automate the union of these 4 factors, over the years we have learned and incorporated technologies that help us internally and externally in the creation of experiences such as Robotic Process Automation, Low Code, Cloud Automation, and Artificial Intelligence, we make the connection between the needs of our clients and the ideal technology for them.
If you are ready to start your digital path focused on the personalization of experiences both internally and externally in your organization, we are your key technological allies for its fulfillment, we fulfill our purpose: To challenge and help organizations to achieve their constant evolution.